Role
Concept
Art Direction
Interaction
UX/UI
Code
Client
SEGA
Concept
Art Direction
Interaction
UX/UI
Code
Client
SEGA
Agency
SEGA
SEGA
Microsite for the launch of Project Rub game. A video game
developed by Sonic Team and published by Sega for the Nintendo DS handheld game console.
It follows the attempts of a young male protagonist to impress a young woman, aided by a group of people known as the "Rub Rabbits" into completing a series of minigames related to the plot. These minigames are all controlled by the touch screen and microphone, and often involve tapping, scribbling, and blowing into the microphone.
![](https://freight.cargo.site/t/original/i/a8cc55823782b768134f594b147176837c2c92e6cce9a1b554524a33821cf532/SEGA-Project-Rub-01.jpg)
![](https://freight.cargo.site/t/original/i/a39595f5bcd246bf62b17751ad384e47a1b9c8c19ef9492a1bce47227300f862/SEGA-Project-Rub-02.jpg)
![](https://freight.cargo.site/t/original/i/18c6559abfa8ff400a930cb3979f2dc616cd34a853873a231a8e9a0ffcb889cd/SEGA-Project-Rub-03.jpg)
![](https://freight.cargo.site/t/original/i/6d892d730085623b6bd72b33450d3687e446ae286c2f77dba9156c02315b3dc0/SEGA-Project-Rub-04.jpg)