Role
Concept
Art Direction
Interaction
UX/UI
Code
Client
SEGA
Concept
Art Direction
Interaction
UX/UI
Code
Client
SEGA
Agency
SEGA
SEGA
Microsite for the launch of Project Rub game. A video game
developed by Sonic Team and published by Sega for the Nintendo DS handheld game console.
It follows the attempts of a young male protagonist to impress a young woman, aided by a group of people known as the "Rub Rabbits" into completing a series of minigames related to the plot. These minigames are all controlled by the touch screen and microphone, and often involve tapping, scribbling, and blowing into the microphone.