Role
Concepting

Client
McLaren

Agency
Pirata London

Team
Creative Partner: Eduardo de Felipe︎︎︎
CTO: Ade Rowbotham︎︎︎
Design: Kristian Saliba︎︎︎ 

Designed to accompany and augment the live TV broadcast, the heart of the site is The Race 1.0b.

A software app, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. Totally unique to McLaren, an exciting new addition for all fans of F1.

The site is inspired by the F1 pit wall screens that the team follows during the race. Just like McLaren's philosophy, its form is uncompromisingly derived from its function, rather than to be pleasing to the eye. Although just like the F1 car itself, we like to think it achieves both.