Role
Art Direction
Interaction
UX/UI
Client
McLaren
Agency
Pirata London
Art Direction
Interaction
UX/UI
Client
McLaren
Agency
Pirata London
The Pit Wall, a development of our Race 1.1b dashboard, accompanies the live TV broadcast delivering real-time telemetry data, driver radio transcripts and commentary from the pits.
After each race, the Pit Wall data is stored and collated to provide a comprehensive and up-to-date review of the 2011 season from McLaren's unique point of view.
Designed to be accessible from your laptop, tablet or smartphone.
Dashboard
![](https://freight.cargo.site/t/original/i/3dae146b4a1f746a89139c3fbf13e223592a294c9c488638334f4403b2a17a7e/McLaren-11-04.jpg)
![](https://freight.cargo.site/t/original/i/7968201fb5239c450cf6bdf3458ac14f0d79848dae63b7055a3938eb9fd3220c/McLaren-11-05.jpg)
![](https://freight.cargo.site/t/original/i/baf8171768f3cb811d6f4499081c0bb226c32bce44860fcf5ce5a265d2a2a845/McLaren-11-06.jpg)
Telemetry
![](https://freight.cargo.site/t/original/i/276f4a9353197ee460751aa3d7979e9e9d9f3ca5e7c73ec7c9ec6e0738f142ee/McLaren-11-07.jpg)
Data viz
![](https://freight.cargo.site/t/original/i/288d6898a0d021d13cb92aa0b0c85c2caf735aa441762931f82b1030a5c8d93a/McLaren-11-08.jpg)
![](https://freight.cargo.site/t/original/i/c7ea49c2d2951870451f35d42938a23933ef6562fa66451629c957995d0a5fda/McLaren-11-09.jpg)
![](https://freight.cargo.site/t/original/i/44c98b9dd421136e7a6a1c400d4810241fe8eeca5fc95a7488fc78c460b18941/McLaren-11-10.jpg)
![](https://freight.cargo.site/t/original/i/5128d3b6e9a2d7e75777fd49ae2bdb73afa9f5dfdcf10885fa6e8db301329159/McLaren-11-11.jpg)
![](https://freight.cargo.site/t/original/i/ad8b7084c43fdd81745985755123b7723436b975ced33966b8a7c96f10304c78/McLaren-11-12.jpg)
![](https://freight.cargo.site/t/original/i/6da234a6a8fb30fef6b65c976b917da5fc204d7d7e2edcd46a0bd2d2d8a80ef8/McLaren-11-13.jpg)