Role
Design Direction

Client
Mindshare

Agency
Pirata London

Team
Creative Director: Stuart Peddie︎︎︎
Design: Jonny Goodall︎︎︎

Mindreader is Mindshare’s proprietary study looking into digital consumers from around the world.

Its aim is to not only understand people’s media habits but to also understand their lives, attitudes and cultural differences.

The current wave of fieldwork covers 36 markets across 5 continents.