Role
Creative Direction

Client
SEAT

Agency
LOLA︎︎︎
Team
Joint Creative Direction: Alejando Arriagada︎︎︎
Design: Hugo Ferradas︎︎︎
Development: Gonzalo Zaragoza︎︎︎

Awards:
Inspirational Festival - Silver (Mobile)
El Sol - Finalist (Servicios y utilidades para dispositivos móviles)

Wake U App. Falling asleep while driving can be very dangerous.


SEAT has technology that recognises when you are falling asleep and wakes you up with an alarm. But not everyone has the latest SEAT model, or even a SEAT, so that’s why we’ve created the WakeUApp.

An app that keeps you awake until you have to take a break. How does it keep you awake? It’s simple. By asking you questions. You choose when you want the questions to begin and how long they go on for.

Simple. Practical. Fun. And above all, safe.





© David Boleas
2023 ☻