Creative Direction

Joint Creative Direction: Daniel Mayor︎︎︎
Illustration: Capi Cabrera︎︎︎
Film: Babbla︎︎︎
Film Director: Alberto Blanco︎︎︎

How great would it be to see the best Gamers competing against the best Riders.

Together with Red Bull we created Alter Ego, a project in which eSports and racing merge to give the competitors an environment to race against each other. Real and virtual worlds competing together in the same race. This is only the beginning of the future of motorsport.

Marc Márquez, six times MotoGP™ World Champion, races Adriaan_26 MotoGP™ eSports World Champion.
A one-lap race at Jerez-Ángel Nieto Circuit. 

We'd like to take the project to F1 and other disciplines.

Sadly, we were not involved in the film production, the people at Babbla︎︎︎ did a great job:

© David Boleas
2023 ☻